Selected work · Website rebuild · 2026
The old site said who she was. The new one talks to the person hiring her.
Nidhi Saini is a public-speaking coach and corporate trainer: a semifinalist at the World Championship of Public Speaking, with twenty-one years of training behind her. Her website led with a list of job titles. This is what changed when it led with the reader's problem instead.
( 01 ) The first screen
Everything a visitor sees before they scroll
Both captures are the same viewport, 1440 × 900, taken the same afternoon. Read the two headlines first. That is the entire argument.
BeforeAfter
Drag the handle, or use the arrow keys.
Before
Four job titles. Nothing about the reader.
After
A problem the reader recognises, and a way to act on it.
( 02 ) What changed
Six decisions, before and after
None of this is a matter of taste. Each row is a thing the page said before, and the thing it says now.
The headline
Before
“Hi, I’m Nidhi Saini”
After
“You are the authority. Now sound like it.”
What she does
Before
An Author · Confidence Consultant · Midlife Clarity Coach & Speaker · Trainer & Mentor
After
Most people don’t fail at work because they’re not good enough. They fail because they don’t sound good enough in the rooms that matter.
Proof on the first screen
Before
None.
After
Semifinalist, World Championship of Public Speaking. Then Josh Talks, Toastmasters International, 21 years of training.
The button
Before
“Connect with me”
After
Book a call: fifteen minutes, and she will tell you whether she can help.
For event organisers
Before
No speaking page. /speaking returned 404.
After
Need someone who can hold the room? Keynote lengths, languages, formats, and a one-click speaker deck.
For companies buying training
Before
No training page. /training returned 404.
After
Work with me. Four routes, priced and named: one-to-one, ACE Club, ACE Bootcamp, Speak Up Guide.
( 03 ) The whole page
Top to bottom, both versions
Scroll either panel independently. Same day, same browser, same width.
( 04 ) On a phone
Where most of her audience actually lands
Both at 390 × 844, the first screen on a current iPhone.
( 05 ) Also fixed
Things that were quietly costing her enquiries
Captured 11 August 2026, both sides the same day, the same browser, the same widths. Everything on this page is a claim you can check against the screenshots.
- The newest blog post was dated July 2021. Three posts, all the same day, five years stale. It was the last thing on the page before the footer, and the strongest signal a visitor gets that nobody is home.
- The testimonial was pale blue on white. Her single strongest piece of proof, set in a tint most people would have to lean in to read.
- A black rectangle where a video should be. Roughly a fifth of the page height, showing nothing.
- The booking bar read “Hi , Would you like to book A Call ?” A stray space before the comma, another before the question mark, and capitals mid-sentence. Small, but it sits in the one strip on the page asking for the sale.
- Two of the most valuable pages did not exist. The speaking and training pages both returned 404. Those are the two pages an event organiser and a corporate L&D buyer look for first.